This existing entrepreneurship course is offered at Bauer College of Business. The RED Labs Pre-Accelerator is designed for students and faculty who want to learn how to launch a technology-based venture.
What You Will Learn
In a semester long class, the goal is to answer two fundamental questions:
- Who is your customer
- What can you do for them?
Topics covered include market segmentation, identifying a first market, developing an end-user profile, calculating market size, identifying a customer persona, quantifying the value proposition, charting the competition, and defining a core.
For more information, please check Bauer College of Business Entrepreneurship Program.